Nike Badge of Honor ‘18Agency Credits:

WIEDEN+KENNEDY SHANGHAI

Executive Creative Director: Ian Toombs
Creative Directors: Terence Leong, Shaun Sundholm
Creatives: Timothy Cheng, Max Pilwat, Liu Wei
Designers: Deer Sheng, John Yao
Executive Producer: Bernice Wong
Producer: Fang Yuan, Angela Liu
Project Manager: Nicole Bee
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artist: Austin Hu, Stone Xue
The one child policy gave birth to overprotective Chinese parents. Although they want their kids to have fun playing sports but are nervous about the possibility of them getting hurt. On Children's Day, we launched a symbol to celebrate their dedication to sport in China called the Nike “Badge of Honor".

The Badge of Honor is a series of specially designed sets of bandages for basketball, running, football and skateboarding. The package unfolds into comic strips telling fictional come-back stories of young athletes who played hard, fell down and then found the courage to get back up again. On the packages we included links to animated versions of the stories that featured Nike athlete cameos bringing the stories to life.



Awards: 
Clio - Gold and Silver; One Club - Silver Pencil, and Bronze Cube

Publications:
Forbes, Hypebeast, AdAge, Fast Company, It's Nice That, AdWeek, Campaign Asia

External Credits

Print
Production Company: Amanacliq
Producer: Edie Zhang

Artists :
Wassim (Football)
Lili Des Bellons (Basketball)
Pete Sharp (Running)
Stevie Gee (Skateboard)Football:
Production Company: Passion Pictures
Animation Studio: Le Cube
Creative Director: Ralph Karam 
Director: Mariano Fernandez Russo
Animation Director: Daniel Duche

Running:
Production Company: Amanacliq
Director: Tom Bunker
Artist: Pete Sharp
Animation: Sean Weston, Blanca Martinez, Frankie Swan and Tom Bunker
SFX: Ryan West

Basketball + Skateboard:
Post Production: Brand New School - Los Angeles
Director: Brumby Boylston
Art Director: Scott Uyeshima
Designers/Illustrators: Nick Iluzado, Yoon Kim, Peter Lee









Below is Race Day. Yup. The kids were pretty stoked.