Nike Running Anthem ‘24Agency: Wieden Kennedy
Director: Mega Force
Photographer: Boogie
Nike Running: Nick Parkinson, Daniel Palau, Timothy Cheng, Gabe Follick, Nick Roldan, Tori Matthews

Award:
Adage – Best Ad of 2024 Gold Lion at Cannes.
Wieden Kennedy did the real work here. I was the creative from Nike Running guiding the WK team to our new creative direction so our vision for the brand threads through in the anthem work along with the rest of the rebranding.

I’ve included here since the anthem, the Nike Running rebrand and Pegasus 41, were all launch together. Due to internal politics, it went from a Nike Running campaign to a JDI campaign, and so the typography looks awful. But the idea and the writing is good, and the video turned out really well.