Nike Running Rebrand ‘24
Creative Director: Nick Parkinson
Art Direction: Timothy Cheng, Vinny Lowe, Luis Liwag
Narrative: Daniel Palau, Brittnee Gregory, Grant Smith
Creative Ops: Tori Matthews
Agency Design Support: Porto Rocha
Events Toolkit: Sunst Studio

Award:
D&AD Yellow Pencil Award Nike wasn’t doing so well in 2023. They’ve lost their identity, their POV and their connection with runners. they were no longer seen as a running brand. I was the creative lead on Nike Running Team tasked to reset the brand, and make it rock n’roll again. 

Daniel, myself and the Nike team made took massive swings here to lead the creative direction and landing the work across multiple functions from campaign, events, retail to social. We took an existing legacy logo and gave it a whole new identity via narrative and art direction in a robust document. It took the effort of every geo acros the globe to activate the brand and make the runners feel the presence of Nike Running again.

The rebrand was launched with Pegasus 41 and the anthem as you will see it pepperred across the work. 




















More Credits:This body of work went beyond marketing. It became the northstar for the product, events, and retail team. And it was launched along Pegasus 41, Nike Running Anthem, and on the ground activations. 

It was amazing to see the teams from across functions and the globe, NA EMEA, GC, APLA energized the brand and ran with this Nike Running brand reset with all their heart.

Most of the photos here are gathered from working with the teams across different studios and the photographers on the ground.