Nike Pegasus 41 Creative Director: Nick Parkinson
Art: Timothy Cheng, Vinny Lowe, Luis Liwag, David Oliva
Narrative: Grant Smith, Brittnee Gregory, Daniel, Palau
Photographer: Frankie Carino, Max Huber
Director: OnLunchBreak
Product AV & Stills Production: Swanson Studio

Disclaimer: Retail work was done by retail team, it's here to show how the concept landed across the globe.
Pegasus 41 was the first product campaign launched under the new Nike Running creative direction. 

The concept for Pegasus 41 was The Energy Giver since it’s benefit is responsiveness. So we blasted energy from the shoe and found the most energized city/runners in the world to tell the story.

Here you'll see how Pegasus 41 took over the world across three seasons, Summer, Fall, and Holiday hence the color shift.

Every shot was in camera and practical.











    
There were two products across summer and fall campaigns, hence the color shift.I only consulted on the retail work. It’s here to show how the concept came alive in different touchpoints.